Floral install & advertising

SouthGate

Client
SouthGate|Bath

 

Media
Outdoor
Press
Digital advertising
Social content
POS
Event
Task

To make SouthGate Bath the shopping and dining destination of choice for Summer and part of summer conversations. 

Solution

Taking inspiration from Pantone’s colour of the year ‘Ultra Violet Summer’ was born. Showcasing everything that makes SouthGate Bath; the fashion, the food and wisteria walkways which framed the shopping and dining experience.

SouthGate Summer campaign assets
SouthGate Summer main ads 1
SouthGate Summer main ads 2
SouthGate Summer underground parking
SouthGate Summer lift doors
SouthGate Summer bus side and rear
SouthGate Summer Bus Side artwork
SouthGate Summer social assets image

Results

  • Visit Bath’s most instagrammed image for 2018
  • Launch saw a 9% growth in sales YOY and a 4.8% uplift in footfall for the 6-week period
  • 14.3m targeted impacts
  • 33% increase in website traffic during the campaign period