We were asked by Whiteley to launch their leisure extension. The £18 million pound development added 6 new restaurants, leisure space and a 9-screen Cineworld cinema. These new brands combined with other recent openings created a true retail and leisure destination. The launch coincided with Christmas, so the challenge was to combine the launch the leisure with Christmas.
We continued the ‘ly’ idea that has served Whiteley so well since it’s launch, also providing immediate recognition in the catchment. This was extended with the introduction of a ‘Master of Ceremony’ who had a multifaceted role of announcing this new phase of growth and behaving as a host to welcome customers at the centre for Christmas. Tom Baker became our Master’s voice across Radio and TV bringing the role to life beautifully. We used assets from the original launch TV and ‘topped and tailed’ it with new graphics to make budget work cleverly and efficiently.
"Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "
"I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "
"Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "
"Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."
"Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "