SouthGate want to continue to surprise and delight customers with their installations and moments of magic, that they are becoming well known for. They’d decided that to give everyone what they wanted for Christmas; snow!
We decided to wrap everything up into one overarching idea and turn SouthGate into SouthPole Bath. Strong red and white candy canes were used with an icy background to communicate the different categories of gifting, fashion, food and the overall experience of snow and selfies with our very own snowman Frosty.
Due to the success, the creative was developed to communicate the following years January sale’s messaging.
Total campaign delivered 16.4 million targeted impacts, with an overall CPT of £2.75
Website traffic increased by 39%
Footfall was up by 13% for the same period year on year
"Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "
"I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "
"Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "
"Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."
"Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "