Elephant Park hoarding graphics

 

Elephant Park

Client
Elephant Park

 

Format
Hoardings
Store vinyls
Task

Lendlease will re-establish Elephant & Castle as the most exciting new neighbourhood in London. Elephant Park is a mixed-use development that will create almost 2,500 new homes, the largest new park in central London for 70 years and 55 shops restaurants and cafes. The retail development will attract some exciting new independent retailers.  Our brief was to create hoardings and window vinyls to create anticipation and excitement about what the area will become. 

Solution

Modern and vibrant, the concept plays with geometric shapes and angles to convey progression and the many sides of the place itself.  Photography was carefully selected to represent this diverse and changing population of the area.