Summer marketing campaign
Old Market is set in a traditional British city of Hereford, with a strong rural community. Our brief was to increase dwell time at Old Market throughout Summer.
We continued the core idea from Christmas ‘Come round’ but themed it with everything which evoked summer; rubber rings, flip fops, drinks and nibbles. This thought was continued by dressing up Old Market with flip flops, deck chairs and classic summer games. Customers were encouraged to share their experience on social to win various prizes. The idea was simple, engaging and stylish. Luckily the sun was shining!
Overall the campaign has delivered 5.4 million impacts, equating to a CPT of £4.85.
Digital achieved 1.6 million impressions, and a CTR of 0.67%.
Facebook achieved a 6% engagement rate
Dwell time increased by 27%, and sales were up by 8% year on year
"Original and inspired ideas that always hit the nail on the head. Mickie and his team have provided me with resilient pieces of work that I can use time and time again. I wouldn’t hesitate to recommend Katswhiskers! "
"I’ve worked with Mickie for over 11 years. Katswhiskers have done an excellent job but in particular their creativity has stretched our thinking. "
"Unfailingly creative and energetic but also commercially realistic, they have delivered stunningly original and effective designs. We are very exacting client and Katswhiskers has risen to our demands and exceeded our expectations in every case. "
"Katswhiskers redesigned our brand identity and website. Apart from excellent design, they delivered what they promised on time and on budget, maintaining good humour and professionalism throughout."
"Katswhiskers have developed exceptionally creative campaigns which exactly meet our strategic objectives, they consistently get it right. "