Consumer advertising & Retail POS

It’s what’s inside that counts

Client: Holsten

Client
Holsten Pils

 

Media
Press
Outdoor
POS
Task

Holsten Pils advertising has always had a theme of challenging negative stereotypes. We worked across advertising, on and off trade for a number of years. This particular campaign was about urging customers to re-appraise Holsten Pils through use of a provocative image, getting the brand noticed and educating on the product benefits of Holsten.

Holsten campaign overview
Holsten campaign ad
Holsten campaign ad
Holsten campaign bus stop ad

Holsten Pils

Sejuiced campaign

Holsten were launching a fruit beer to 18-24 men. We launched it in a tongue in cheek way.

Holsten campaign ad
Holsten campaign ad
Holsten campaign ad
Holsten campaign ad
Holsten campaign magazine ad