Holsten Pils advertising has always had a theme of challenging negative stereotypes. We worked across advertising, on and off trade for a number of years. This particular campaign was about urging customers to re-appraise Holsten Pils through use of a provocative image, getting the brand noticed and educating on the product benefits of Holsten.
Holsten were launching a fruit beer to 18-24 men. We launched it in a tongue in cheek way.
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