Sleep made simple

 

Otty Sleep

Client
Otty Sleep

 

Media
Mobile
Digital
Web / Social
Task

Otty came to us recently. They were looking to add more personality into their existing work to differentiate in a highly competitive and cluttered market.

Solution

We developed a collection of social videos that emphasised the durability of their flagship mattress, the Otty Hybrid Mattress. The idea of “a bed to suit every body” complimented their “Sleep made simple” positioning and resulted in a mix of different sleeper types both funny and relatable.