11 Jul LGBT support in the public
As increasing attention is focusing on equal rights for the LGBT community—specifically, marriage, diversity and equality in the workplace—it’s influence has a large effect on how consumers make decisions.
Brands are responding to this recent movement with art, campaigns and events to showcase their support for the cause. It’s a great sight to see how many companies show their colours and in so many ways, without looking like it’s just a current trend.
It’s clear that “Pride marketing” isn’t just about accepting and supporting the LGBT community. It’s a platform for brands to have a voice on a personal level and demonstrate an understanding of equal culture inside and outside of the workplace.