South Pole Bath

SouthGate

Client
SouthGate | Bath

 

Media
Press
Outdoor
Mobile
Web / Social
Doordrops / Media Inserts

Task

SouthGate want to continue to surprise and delight customers with their installations and moments of magic, that they are becoming well known for. They’d decided that to give everyone what they wanted for Christmas; snow!

Solution

We decided to wrap everything up into one overarching idea and turn SouthGate into SouthPole Bath. Strong red and white candy canes were used with an icy background to communicate the different categories of gifting, fashion, food and the overall experience of snow and selfies with our very own snowman Frosty.

January Sale Q1 campaign

Due to the success, the creative was developed to communicate the following years January sale’s messaging.

Results

Total campaign delivered 16.4 million targeted impacts, with an overall CPT of £2.75

Website traffic increased by 39%

Footfall was up by 13% for the same period year on year