Product advertising

Epson

Client
Epson

 

Media
Press
Infomercial
Digital
POS
Task

When Epson launched their Home Cinema range they wanted people to understand just how different the experience of home entertainment is through a projector. Our job was to create awareness, education and demand amongst the target audience, basically ‘men that like gadgets’ and ‘film buffs’.

Strategy

We developed a campaign idea that showcased the product in the best way; using a short film showing different audiences experiencing the product. This was seeded as content across digital to reach this tech savvy audience, we also played the film in retail using the product itself creating further instore theatre. The idea integrated across POS, press and DM through photography captured during filming.

Epson campaign overview
Epson advertising
Epson online

Results

Demand for the product was greater than Epson had anticipated, as a result there was not enough product and a waiting list was created.

The campaign also set a benchmark for future activity and product launches.