Awareness campaign

Ealing Broadway

Client
Ealing Broadway Shopping Centre

 

Media
Press
Outdoor
Mobile
Web / Social
Doordrops / Media Inserts
Task

Ealing Broadway have an incredibly good Click & Collect offer at the centre. However research suggests awareness is low among their customer base. We needed to educate and drive awareness about the service, encourage further use and then further spend within the centre.

Solution

We created a campaign that featured different scenarios and devices to show how easy it is to use Ealing Broadway to Click & Collect. This ran across a mix of media within the catchment.

Ealing Broadway Click and Collect campaign
Ealing Broadway Click and Collect campaign
Ealing Broadway Click and Collect campaign
EB-Click&Collect_social
Ealing Broadway Click and Collect campaign

Results

Campaign is currently live so check back post campaign.