Advertising & POS

Dulux

Client
Dulux

 

Media
Press
DM
POS
Task

Dulux Trade are the market-leading paint manufacturer in the UK, producing internal, external and specialist products to cater for all requirements, for Professional Painters & Decorators. Our job was to work to promote the benefits, encourage trial and brand switch.

Strategy

We developed instore presence through POS material for each new product launch, and developed promotions around specific product launches. A first for the market, we developed an in-can mechanic was used across 200,000 cans of paint, which mean the benefit went directly to the buyer, leaving the merchant to just site the POS. Each creative approach required cut-through, differentiation and simplicity of message due to the target audience.

Dulux Trade campaign overview
Dulux trade campaign
Dulux trade campaign
Dulux trade advertising
Dulux trade advertising
Dulux trade advertising
Dulux trade brochure
Dulux trade brochure
Dulux trade campaign
Dulux trade campaign
Dulux Trade sketch
Dulux Trade sketch

Results

Dulux Trade Cash Giveaway promotion increased sales by a whopping 20% year on year.