Brand Identity and European Toolkit

Data Copy

Client
Data Copy
Brief

Modo tasked us with re-positioning and re-branding their best selling paper, Data Copy, for the European market.

 

Solution

We identified that Data Copy is a one-stop solution for all office paper needs, as it delivered first-class results for colour and black and white printing. We used the strapline ‘The only one’ which translated across all European markets.

A European toolkit was created in all languages and enabled each country to create promotions, advertising and collateral dependent on their market’s strategy and requirement.

Data Copy logo
Data Copy campaign
Data Copy campaign
Data Copy campaign
Data Copy campaign
Data Copy campaign
Data Copy campaign